3 Ways YouTube Quietly Took Over the Super Bowl
Super Bowl LX was remembered for the Seattle Seahawks’ dominant 29-13 win over the New England Patriots, but the most lasting shift may have had nothing to do with the score. Away from the field, YouTube’s presence around the game revealed how deeply the platform has embedded itself into the NFL’s biggest weekend. From creator-led broadcasts to league partnerships and cultural moments that reached younger audiences, Super Bowl LX showed how YouTube has moved from supporting player to central power in shaping how fans experience football.